Think beyond product lines and service features to identify your organisation’s distinct personality and value proposition.
We all know the power of storytelling. It emotes, it inspires, it motivates, it enables learning and more than anything else, it moves people into action. Viswa is a most engaging Master Storyteller who shared his experiences and insights through discussions and fantastic exercises in the workshop.
I enjoyed the workshop very much and learnt a great deal about narratives, how to frame them, what are the things to watch out for and how to create compelling narratives that will move people. I continue to put the principles, techniques and know-how gained from the workshop to good use in my work. I thoroughly recommend this workshop to anyone serious about leveraging the power of storytelling.
Mr Chan Yew Meng
Every successful social movement in history has been driven at its core by a narrative that drove people to do amazing things.
A killer corporate narrative defines what’s special in your offering. Your Ethos. Your DNA. Are you selling coffee or a starting a movement?
But these aren’t just created from fairy dust. Not aspirational assertions plucked from thin air. They have to come from something deeper, more intrinsic to an organisation’s top leadership. It’s the core reason the organisation exists.
Our Narrative programme forces you to cut through the cacophony of conflicting messages and voices. Ask fundamental questions to articulate your key differentiator – shifting the conversation from ‘what we do’ to ‘what we stand for’, paving the way for stronger relationships with your internal and external stakeholders.
We’ll review your strengths – comparative and competitive – and check them off your current positioning. Think beyond product lines and service features to identify your organisation’s distinct personality and value proposition.
This is what pulls people to your organisation and keeps them connected.